Source: https://lionadv.us/mirko-scarcella
Language: en
Publisher: Lion ADV
Text export updated: 2026-10-05

[Lion ADV](https://lionadv.us/)/ Mirko Scarcella LEADERSHIP / MIAMI × WORLDWIDE

SERIAL ENTREPRENEUR. MARKETING SPECIALIST. AUTHOR.

# Mirko *Scarcella.*

CEO, Lion ADV

![Portrait of Mirko Scarcella, CEO of Lion ADV](https://lionadv.us/assets/mirko-scarcella.jpg)

MIRKO SCARCELLA CHIEF EXECUTIVE OFFICER

STRATEGY. IDENTITY. PRESENCE. [Meet Mirko ↓](https://lionadv.us/mirko-scarcella#about-mirko)

01 — ABOUT MIRKO THE BUSINESS OF STANDING OUT.

## About *Mirko Scarcella.*

Mirko Scarcella is a serial entrepreneur, author, and founder and CEO of Lion ADV. His work spans personal branding, real estate, software, local media, and digital products. Mirko Scarcella also works in ultra-luxury real estate in Miami and the Palm Beaches.

His work centers on social media, personal branding, and the identities of companies and the people who represent them. Through Miami-based Lion ADV, that focus reaches an international audience.

His books explore social media, visibility, and entrepreneurship, bringing his perspective on building a public presence to the page.

[Discover the books ↓](https://lionadv.us/mirko-scarcella#books) [Explore Lion ADV’s approach ↗](https://lionadv.us/#approach)

02 — THE AUTHOR SOCIAL MEDIA. BUSINESS. POSSIBILITY.

## Books by *Mirko Scarcella.*

Books. A perspective on visibility,  
ambition, and building your own path.

01 / SOCIAL MEDIA BY MIRKO SCARCELLA

[![Cover of The Bible: Success Fame Money by Mirko Scarcella](https://lionadv.us/assets/the-bible-cover.jpg)](https://www.goodreads.com/book/show/51330956-the-bible)

### The Bible: *Success Fame Money.*

A look at social media and how it can be used to build visibility and create opportunities.

Foreword
:   Floyd Mayweather

Cover photography
:   David LaChapelle

02 / ENTREPRENEURSHIP BY MIRKO SCARCELLA

[![Cover of The Business Game by Mirko Scarcella](https://lionadv.us/assets/the-business-game-cover.jpg)](https://www.goodreads.com/book/show/57766608-the-business-game)

### The Business *Game.*

A personal account of Mirko’s entrepreneurial journey, including his path into the world of social media.

Foreword
:   Nicky Jam

[Explore Mirko’s books on Goodreads ↗](https://www.goodreads.com/author/show/17668935.mirko_scarcella) 

Publication reference: [The Business Game launch announcement and book credits](https://www.einpresswire.com/article/532428627/mirko-scarcella-launches-highly-anticipated-third-publication-the-business-game-with-foreword-by-star-nicky-jam).

BUSINESS PORTFOLIO [Biografia in italiano](https://lionadv.us/it/mirko-scarcella)

## Companies and *digital products.*

| Business | Role | Focus |
| --- | --- | --- |
| [Lion ADV](https://lionadv.us/) | Founder and CEO | Brand identity, personal branding and social-media strategy. |
| [Good Neighbor Home Buyers](https://goodneighborhomebuyers.us/about) | Owner | Direct home buying in Florida. |
| [SCOUTRE](https://scoutreapp.com/about/mirko-scarcella) | Founder | Software for U.S. real estate investors: property research, lead management and outreach. |
| [CleanTable](https://cleantableapp.com/about/) | Founder | An app and information service that organizes Florida restaurant health inspection records. |
| [Talks Media Network](https://talksmedianetwork.com/) | Founder | A media network connecting Palm Beaches Talks, Port St. Lucie Talks and Miami Talks. |
| [ReelMachine AI](https://reelmachineai.com/) | Founder | A creator platform centered on industry stories, scripts and a recording workflow. |

### Also by Mirko Scarcella

[Social Perception and the Power of AI](https://www.amazon.com/dp/B0C126KF6V)

[Read the business portfolio article](https://lionadv.us/press/mirko-scarcella-business-portfolio) · [Visit the press office](https://lionadv.us/press)

03 — THE COMPANY’S FOCUS PEOPLE. COMPANIES. FRONTMEN.

## Identity starts with *who you are.*

01 / PERSONAL BRANDS

### Make your name mean something.

Positioning, identity, and social presence built around the individual.

02 / COMPANY IDENTITIES

### Give your business a character.

A shared direction for how a company looks, speaks, and shows up.

03 / FRONTMEN & LEADERS

### Put people at the heart of it.

A recognizable voice for the people representing a company’s vision.

YOUR NEXT CHAPTER

## Let’s build *your presence.*

[Start a conversation  
with Lion ADV ↗](https://lionadv.us/#brief) [office@lionadv.us](mailto:office@lionadv.us)

Updated: October 5, 2026.