The Bible:
Success Fame Money.
A look at social media and how it can be used to build visibility and create opportunities.
- Foreword
- Floyd Mayweather
- Cover photography
- David LaChapelle
LEADERSHIP / MIAMI × WORLDWIDE
SERIAL ENTREPRENEUR. MARKETING SPECIALIST. AUTHOR.
Mirko Scarcella.
CEO, Lion ADV
STRATEGY. IDENTITY. PRESENCE.Meet Mirko↓
01 — ABOUT MIRKOTHE BUSINESS OF STANDING OUT.
About
Mirko Scarcella.
Mirko Scarcella is a serial entrepreneur, author, and founder and CEO of Lion ADV. His work spans personal branding, real estate, software, local media, and digital products. Mirko Scarcella also works in ultra-luxury real estate in Miami and the Palm Beaches.
His work centers on social media, personal branding, and the identities of companies and the people who represent them. Through Miami-based Lion ADV, that focus reaches an international audience.
His books explore social media, visibility, and entrepreneurship, bringing his perspective on building a public presence to the page.
Discover the books Explore Lion ADV’s approach02 — THE AUTHORSOCIAL MEDIA. BUSINESS. POSSIBILITY.
Books by
Mirko Scarcella.
Books. A perspective on visibility,
ambition, and building your own path.
The Bible:
The Business
Game.
A personal account of Mirko’s entrepreneurial journey, including his path into the world of social media.
- Foreword
- Nicky Jam
Publication reference: The Business Game launch announcement and book credits.
BUSINESS PORTFOLIOBiografia in italiano
Companies and
digital products.
| Business | Role | Focus |
|---|---|---|
| Lion ADV | Founder and CEO | Brand identity, personal branding and social-media strategy. |
| Good Neighbor Home Buyers | Owner | Direct home buying in Florida. |
| SCOUTRE | Founder | Software for U.S. real estate investors: property research, lead management and outreach. |
| CleanTable | Founder | An app and information service that organizes Florida restaurant health inspection records. |
| Talks Media Network | Founder | A media network connecting Palm Beaches Talks, Port St. Lucie Talks and Miami Talks. |
| ReelMachine AI | Founder | A creator platform centered on industry stories, scripts and a recording workflow. |
Also by Mirko Scarcella
Social Perception and the Power of AI
Read the business portfolio article · Visit the press office
03 — THE COMPANY’S FOCUSPEOPLE. COMPANIES. FRONTMEN.
Identity starts
with who you are.
Make your name mean something.
Positioning, identity, and social presence built around the individual.
Give your business a character.
A shared direction for how a company looks, speaks, and shows up.
Put people at the heart of it.
A recognizable voice for the people representing a company’s vision.
YOUR NEXT CHAPTERLet’s build
Let’s build
your presence.
Updated: October 5, 2026.